Author: The Ehrhardt Group

As we consume information from the thousands of sources available to us, we tend to gravitate toward those places that feed us views that align with our own. At the same time, we may be gathering news and information from sources that are not necessarily seen as reliable, as the most trustworthy media outlets we have are our traditional local news sources.

As we consume information from the thousands of sources available to us, we tend to gravitate toward those places that feed us views that align with our own. At the same time, we may be gathering news and information from sources that are not necessarily seen as reliable, as the most trustworthy media outlets we have are our traditional local news sources.

As we navigate new phases of our reopening, it is a good time to see where consumers in the Gulf South stand with concern about the COVID-19 pandemic. In this issue, we examine how the health crisis influences decisions on travel, leisure activities and how people are spending their time. In addition, we specifically broke down the information by state to get a further localized picture of how people in the Gulf South are feeling today and about the near future.

Boomers and Millennials in the Gulf South are changing course on their outlooks as the summer months wind down and we approach the end of the year. While there are apparent similarities across both generations, in other areas, the two groups are quite different.

In July, half of consumers surveyed believed that things were getting a lot worse – today that number has almost been cut in half.  In fact, consumers actually believe that things are getting a little better. 

The Gulf South is a truly distinctive part of our country. Even within this region, different clusters of consumers exist and each of these clusters have opinions and views that shape how they make decisions. Take a look at where our clusters of Gulf South residents stand today.