Since 2012, The Ehrhardt Group has worked with Broadway Across America to promote the unveiling of market debuts, Broadway classics and family favorites at the Mahalia Jackson Theater and the historic Saenger Theatre in New Orleans.
Our work on behalf of Broadway Across America includes the return of the Broadway season to the Saenger Theatre in 2013, as well as the premiere of the hit Broadway sensation, HAMILTON in 2019. During HAMILTON’s three-week run at the Saenger Theatre, The Ehrhardt Group had the privilege to work with the show’s innovative educational program, Eduham. Eduham gave 2,600 students and teachers from 41 high schools across Louisiana the opportunity attend a matinee performance of the musical at the Saenger Theatre after having spent several weeks in their classrooms studying American history through a special integrated curriculum about Alexander Hamilton and the nation’s Founding Fathers.
Through our work with Broadway Across America, The Ehrhardt Group has secured front page coverage in publications like The Times-Picayune | The New Orleans Advocate as well as Gambit Weekly for shows such as Disney’s ALADDIN, ON YOUR FEET!, HAMILTON, WICKED and DEAR EVAN HANSEN.
Additionally, The Ehrhardt Group has conceptualized and coordinated unique interview opportunities with local news stations such as a King Cake tasting in February with cast members from Roald Dahl’s CHARLIE AND THE CHOCOLATE FACTORY on WGNO-TV (ABC) as well as a holiday cookie decorating segment with cast members of A CHRISTMAS STORY, THE MUSICAL on WWL-TV (CBS).
For more information on the upcoming Broadway in New Orleans season at the Saenger Theatre, click here.