THE RESULTS

  • Campaign reached 547,645 individuals on Instagram the night of the event.
  • Produced 67 Instagram stories with 56 mentions.
  • The launch was mentioned in The New Orleans Menu, Eater, Where Y’at and Gambit’s Fall Restaurant Guide.

Galatoire’s “33” Bar & Steak is the premier destination in the Vieux Carré for enjoying the finest cocktails and traditional steakhouse fare. The alluring atmosphere of “33” brings to life New Orleans’ next great tradition thanks to a rebrand project launched by The Ehrhardt Group in 2019. The Ehrhardt Group worked on a months-long campaign to attract the next generation of Galatoire’s regulars through the launch of an Instagram account, a brand guide, creative ad buys with clever messaging and an intimate influencer dinner that announced a menu with delectable new fare.

THE GOALS

Establish positive awareness of Galatoire’s “33” among target audiences.

Translate a positive public perception from Galatoire’s to “33.”

Create and establish media materials to announce the new brand.

HOW WE ACHIEVED THEM

The Ehrhardt Group coordinated an intimate all-inclusive influencer dinner to kick off the launch of Galatoire’s “33” Instagram, encouraging all attendees to tag the account and interact with the established hashtag.

Our team executed a branding campaign that included the following strategies:

  • Create a brand guide and develop key messages.
  • Develop interesting, distinctive pitch angles for key events related to the campaign and throughout the year.
  • Work with the staff to position “33” as the primary location for happy hour or special celebrations.
  • Enhance public perception of “33” to establish it as a place for everyone, including millennials.
  • Launch social media platforms and establish a hashtag that signifies brand unity.

The Ehrhardt Group’s work for the rebrand proved to be successful.

The event secured press coverage that lasted several months due to the relationships created and nurtured at the event.

547,645

individuals were reached on Instagram the night of the platform launch/influencer dinner and Galatoire’s “33” Bar & Steak was mentioned in

56

unique Instagram stories.

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