The Louisiana Nursing Home Association (LNHA) is a nonprofit organization representing and advocating on behalf of more than 250 nursing facilities and assisted living communities that care for approximately 25,000 elderly and disabled individuals each day.
Since 2017, The Ehrhardt Group has partnered with LNHA to combat misinformation about the profession and increase awareness of the high quality, 24/7 care provided in Louisiana’s nursing facilities. LNHA’s award-winning member facilities provide first-rate services and nurturing environments to the state’s most vulnerable population: the elderly and disabled.
The Ehrhardt Group has been instrumental in highlighting the importance of nursing facilities in the continuum of care and working with the client to provide strategic support as they navigate the media landscape across our state. In addition, we work cohesively with staff and leadership of the organization on both internal and external crisis and daily communication efforts with member facilities, residents, residents’ families, the community and media outlets.
COVID-19 Crisis Response
The COVID-19 pandemic ravaged nursing facilities across the country. The Ehrhardt Group worked closely with LNHA to craft messaging that outlined the efforts being taken to prevent the spread of COVID-19 within facilities, aligned with state and federal agency recommendations as nursing facilities endured the rapidly changing course of the health crisis.
Prior to known cases in LNHA member facilities, The Ehrhardt Group developed a crisis communications toolkit to support these facilities with the necessary resources to share vital information with residents, residents’ families and staff. We also provided tools and messaging to facilitate media inquiries and interview opportunities surrounding the health pandemic as it unfolded in the community and nursing facilities.
In May 2020, we launched a statewide campaign, in conjunction with National Nursing Home Week, to thank the health care heroes working tirelessly to take care of our state’s most vulnerable population during this crisis.
In June 2020, we built upon the previous effort as we launched a full-scale, statewide campaign promoting the heroes of this health pandemic – nursing facility staff, doctors, caregivers, as well as the warriors under their care across Louisiana. We coordinated and oversaw the production of a television commercial from concept to completion, print and digital creative, and negotiated media placements to maximize reach and awareness statewide.