As society moves toward conquering the worst pandemic in more than 100 years, the behaviors of Americans and changes in their attitudes are coming into focus. What has begun to emerge is a faint sense that a resurgence is in the offing, and that the road ahead is smoother than the one we’ve been on for the past year.

This 2021 Gulf South Index report is a high-tech measuring stick, delving into the minds of Gulf South residents and those around the country, offering insights on lifestyle trends, trust issues and general views on the pandemic a year after the notorious COVID-19 virus reared its ugly head. The index is the product of a cooperative research project between The Ehrhardt Group and Causeway Solutions. The U.S. Gulf South is defined as Louisiana, Mississippi, Coastal Alabama and the Florida Panhandle.

Want to know more about the findings? Contact us! 

Marc Ehrhardt
The Ehrhardt Group

William Skelly
Causeway Solutions


Watch “The Gulf South Consumer” Webinar.

Marc Ehrhardt, president of The Ehrhardt Group and William “Bill” Skelly, CEO of Causeway Solutions, give insights into the findings of the newly released 2021 Gulf South Index Report. They examine how the Gulf South differs from the rest of the country in its attitudes and behaviors and discuss how businesses and organizations can take advantage of these differences to create opportunities in our region.

Marc Ehrhardt discusses the latest findings on the

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The Gulf South Index is a cooperative project between The Ehrhardt Group, a public relations, marketing, content, issues and crisis firm, and Causeway Solutions, a nationally-recognized research and data analysis company, that are both based in the Gulf South. As thought leaders in our industry on the forefront of data analysis, we collect and examine this information to better understand the media landscape, consumer behaviors and how business and organizations operate in our region.

Causeway Solutions and The Ehrhardt Group conducted a series of online surveys, each of 1,443-1,500 adults with a margin of error of 2.5%.  Surveys were conducted on February 25, 2021 and March 16, 2021.