In February 2013, the Greater New Orleans Sports Foundation hosted the crown jewel of major sporting events—the Super Bowl—and charged The Ehrhardt Group with managing the media and community relations campaigns. The Ehrhardt Group helped the New Orleans Super Bowl Host Committee raise the positive profile of New Orleans and host what CNN described as “one of the best Super Bowls that [we] have ever seen,” while also elevating the public’s knowledge and opinion of the Greater New Orleans Sports Foundation. Our work managing and securing media throughout the length of the project resulted in local, national and international coverage, generating more than two billion positive media impressions.