From 2014-2017, The Ehrhardt Group serves as the public relations firm on record for the Louisiana Office Tourism. During that time, we developed and implemented a strategic public relations plan designed to showcase the sights, tastes and sounds that make Louisiana a premier travel and culinary destination. In addition to promoting events happening throughout the state, an integral part of the public relations plan was utilizing creative thinking to uncover and share the state’s untold stories – the places, people and experiences target audiences are looking for in a travel destination – to secure consistent coverage and generate growing awareness about the state and what makes it unique. The Ehrhardt Group secured more than 800 million media impressions and more than $31 million in publicity value.

KEY STRATEGIES:

  • Connect the public and key stakeholders with the top spots to visit and hidden gems in Louisiana by showcasing the personal stories of the people and places that make up its unique history and culture.

  • Encourage travel to the state from regional and national target audiences as well as in-state travel to other parishes for Louisiana residents by showcasing new ways to experience Louisiana.

  • Implementation of a media relations program to keep Louisiana tourism, culture and recreation features top of mind for reporters, editors and influencers through story angle development, media interviews, feature pitches and FAM tours.

RESULTS:

  • Secured more than 800 million media impressions and more than $31 million in publicity value.

  • Examples of successful campaigns include:
    • Travel Channel’s “Trip Flip” This national television program featured some of the exciting and authentic activities to do in Louisiana during Mardi Gras, including crawfishing in Duson, drag racing in Gilliam, chasing chickens in Church Point, night fishing in Henderson, partaking an authentic crawfish boil experience in Lafayette and more.

    • The Local Palate’s “Celebrate Thanksgiving, Louisiana Style” While most Americans are thinking turkey and cranberries, Thanksgiving in Louisiana includes a traditional boucherie. This story highlighted the Cajun and Creole traditions of a boucherie, including the Boucherie Merci in Acadiana.

    • Deep South magazine’s “Follow Louisiana’s African American Heritage Trail” This compilation story showcases various stops along the trail throughout the state, including museums, restaurants, plantations and other landmarks in Baton Rouge, Lake Charles, Grambling, Tallulah, Edgard and other destinations.