Beau
Tidwell

Senior Counselor

Who has been a big influence in your career?

As a young man, I was lucky enough to be part of the newsroom at The New York Times – where I learned a lot of what has shaped me personally and professionally. I was inspired by their commitment to being of service, to doing work that is imbued with meaningfulness. An editor I worked under in my early days was fond of saying, “You can have it right, you can have it now, or you can have it good — pick TWO.” It taught me a lot about being intentional with the work: doing exactly one thing cleanly and clearly, then moving to the next.

What has been your “finest moment” or something you are really proud of?

The people of New Orleans were hit hard early on during the COVID pandemic, and experienced a disproportionate impact on public health and on our regional economy. In my role as Director of Communications for the City, I was able to mobilize our elected leadership and public safety chiefs in a national media blitz that helped us get the resources and the attention we badly needed. I’m proud of our team for finding ways to leverage the fleeting media spotlight in the service of our people. We turned the liability into an asset.

What driving career goals do you still have?

At every stage of my professional development, I’ve sought to find new and better ways to be of service — to something greater, to the community that I love and to the people that depend on us. With TEG, I’m excited to expand the scope of those efforts to the Gulf South region — to help tell our story in a meaningful way, and to help our clients connect with what matters most.

What makes the Gulf South stand out to you?

How fiercely people love it. The Gulf South is full of people who are here on purpose — who care passionately about the specific character of their home. There is a sense of ownership of the region, a fierce protectiveness. Intentionality is so important. You hear people say “from here means from here” — they are talking about the nuance, the unique character, the specificity of place that makes the region what it is. It’s not about nostalgia, it’s about a universal personal investment in the character of these communities.

What’s your favorite sports team?

The New York Yankees, and it’s not even close.

Education

University of North Carolina at Chapel Hill, Bachelor of Arts, Dramatic Art; extensive Classics studies