The numbers are in and they are MONUMENTAL.
While The Ehrhardt Group (TEG)’s relationship with World Wrestling Entertainment, Inc. (WWE) started in 2014 ahead of WrestleMania XXX, TEG worked with the sports entertainment empire once again to welcome WWE back to the Big Easy and promote its largest event of the year WrestleMania 34 in April 2018. The event was a MEGA-success, yielding $14.1 million and breaking the Mercedes-Benz Superdome’s record for highest grossing event to date.
Additionally, WrestleMania 34 generated an economic impact of $175 million for the city of New Orleans.
From securing regional media tours with WrestleMania Superstars, to assisting with numerous community events and media appearances throughout WrestleMania week, TEG played an integral role in the success of the pop-culture extravaganza.
As a result of a coordinated effort spanning more than six months, The Ehrhardt Group secured 21 front cover stories, 568 total media stories and more than 350 million media impressions across Louisiana, Mississippi and Alabama.
TEG staff members even spent quality time with WWE Superstars and legends before interviews and appearances, such as The Big Show, Jimmy Hart, The Miz, Alexa Bliss, Mark Henry (WWE Hall of Famer) and more.