Mocktail Company Gets a Shake from Media Exposure

Mockly, New Orleans’ newest alcohol-free beverage, captures the excitement of a cocktail in a convenient can – just hold the booze. The company’s husband-and-wife founders, Tarik and Aimée Sedky, looked to The Ehrhardt Group to create and execute a public relations campaign to increase brand awareness, boost product sales, and ultimately, secure a second round of funding from investors.

The Goals

  • Establish Mockly as the preferred choice in the non-alcoholic space. 
  • Increase brand awareness via earned media and influencer campaigns.
  • Create word-of-mouth buzz to sell product and meet business goals locally and online 

The Results

  • January 2022: Mockly’s online sales up 100% over December 2021
  • March 3, 2022: Mockly’s biggest sales day to date on
  • March 2022: The company’s investors commit to a second round of funding

How We Achieved Them

  • Created media plans and strategies for the launch, Dry January, Mardi Gras and Lent
  • Crafted press releases, messaging and pitches to local print, broadcast and online media 
  • Secured earned media coverage, including an interview on WWL-TV (CBS) and a 1,700-word feature article in BIZ New Orleans’ March 2022 issue
  • Delivered product samples and media kits to local media and social media influencers
  • Worked with local influencers to increase brand exposure and engagement on social media

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