Paragon Casino Launches Sports-Betting in Louisiana
Paragon Casino Resort launched the first in-person sportsbook in the State of Louisiana in October 2021. Months of planning and preparation using a deliberate, media-focused approach went into the strategy, timing and execution of the announcement and launch.
Our team worked tirelessly to secure placement locally, regionally, nationally and internationally to announce this monumental endeavor for Paragon Casino Resort, the Tunica-Biloxi Tribe of Louisiana and the State of Louisiana. Through our calculated efforts, our team secured over 600 hits comprised of radio, online and television media.
In addition to the launch of in-person sports wagering in Louisiana, The Ehrhardt Group has worked to highlight Paragon Casino Resort’s numerous contributions to the community, Avoyelles Parish and local organizations. The Ehrhardt Group also coordinated the grand opening efforts for the Paragon Casino Resort’s premier sports bar, The Draft Room. The event drew crowds of local sports fans, gaming enthusiasts and elected officials.