THE RESULTS

  • Generated a $175 million economic impact for the city of New Orleans
  • 568 total media stories, 21 front cover stories
  • More than 350 million media impressions across Louisiana, Mississippi and Alabama
  • Sold out all events, including eight sessions at WWE Fan Axxess, WrestleMania and two national television broadcasts of Monday Night RAW and WWE Smackdown

The Ehrhardt Group’s relationship with World Wrestling Entertainment, Inc. (WWE) began in 2014 ahead of WrestleMania XXX and we were once again selected by the mega sports-entertainment empire to welcome WWE back to the Big Easy and promote its largest event of the year – WrestleMania 34 on April 8, 2018.

THE GOALS

Implement strategic media relations, community outreach and event partnerships that would maximize public awareness of WWE’s WrestleMania 34 and increase ticket sales to more than two dozen events during WrestleMania week.

HOW WE ACHIEVED THEM

The Ehrhardt Group launched a coordinated effort spanning more than six months and eight media markets along the U.S. Gulf Coast.

Our team executed a multi-faceted public relations plan including:

  • WrestleMania 34 week activities, up to three media events per day between Tuesday and Sunday, on-location media live shots, in-studio interviews and daily media coverage with digital, broadcast and print media outlets.
  • Partnerships with Uber, NORD, The National World War II Museum and Krewe of Boo to generate advance ticket sales
  • Open-to-the-public Ticket On-Sale Party
  • Advance regional media tours with WWE Superstars and media meetings with WWE executives and media outlets throughout the Gulf South.
  • Community Outreach: anti-bullying rally, book reading event, Krewe of Boo parade officiants and a hospital visit

The event was a monumental success, yielding

$14.1 million

in publicity value,

Breaking the Record

for highest grossing event to date in the Mercedes-Benz Superdome and generating a

$175 million

economic impact for the city of New Orleans.

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