Causeway Solutions and The Ehrhardt Group conducted a series of online surveys, each of 1,500 adults with a margin of error of 2.5%. Surveys were conducted March 9 – 12, 2022.
In the Gulf South and throughout the nation, concerns about inflation, supply chain disruptions, rising crime and the brutal war in Ukraine have taken over headlines and brought us to new vistas of the future.
The 2022 Gulf South Index is a type of GPS to help us navigate the current feelings of uncertainty across the country and in the Gulf South region. What lies ahead for us will be largely determined by how we behave in a post-pandemic environment with a host of new challenges for our region, the nation and the world.
In some significant ways, this 2022 report provides insight on how the Gulf South differs from the rest of the country in attitudes and behaviors. Great opportunities for businesses and institutions in our region lie within those differences.
This data aims to enhance our understanding of how people think, what influences their decision-making and who they trust, allowing businesses and organizations to communicate with their audiences in an informed manner. Tomorrow’s world will grow from the seeds of knowledge and information that are currently at our disposal.
In the words of President Abraham Lincoln, “You cannot escape the responsibility of tomorrow by evading it today.”
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The Gulf South Index evolves from a cooperative research agreement project between The Ehrhardt Group and Causeway Solutions. For the purposes of this project, the U.S. Gulf South is defined as Louisiana, Mississippi, coastal Alabama and the Florida Panhandle. The report offers insights on trust issues, media usage and lifestyle trends in these southern states based on a high-tech evaluation of hundreds of thousands of data points. The result is a report that helps to identify how people make decisions, both locally and nationally. It provides a valuable tool to help counter the uncertainty in a world that might otherwise seem incalculable.
Want to know more about the findings? Contact us!
The Ehrhardt Group