Gulf South Index

We’re Trying Something New

As we continue to adapt to life during a pandemic, consumers are forming new habits as attitudes, values and behaviors…

GULF SOUTH INDEX: Holiday Travel…Should I Stay or Should I Go

What is typically a bustling time for travel, this holiday season will be quite different from years past. With Thanksgiving…

GULF SOUTH INDEX: COVID-19 will not stop Santa

Gift-giving is no doubt going to look different this year as shoppers unwrap a season that has health, safety and…

GULF SOUTH INDEX: What Are We Watching & Why it Matters

If you have a grandmother or have ever watched an ABC Afternoon Special, you’ve heard the phrase “you are what…

GULF SOUTH INDEX: The Novelty is Gone, But Concern Lingers

As we navigate new phases of our reopening, it is a good time to see where consumers in the Gulf…

GULF SOUTH INDEX: Boomers and Millennials are Restless, Surprisingly Alike

Boomers and Millennials in the Gulf South are changing course on their outlooks as the summer months wind down and…

GULF SOUTH INDEX Special Edition: What a Difference a Month Makes!

Schools are reopening, summer is coming to an end, and in our communities, we are seeing fewer and fewer cases…

GULF SOUTH INDEX: How Consumer Views Have Changed Since the Onset of the Pandemic

The Gulf South is a truly distinctive part of our country. Even within this region, different clusters of consumers exist…

GULF SOUTH INDEX: Early Optimism Fades as 2020 Rolls On

Latest Gulf South Index measures citizen decision-making about what to buy and where to go. The hope about 2020 that…

GULF SOUTH INDEX: Back to School and Back in the Game, The Return to the Classroom and Sports

Since the beginning of the pandemic, the public's view of many industries has improved, especially for those businesses that contribute…