Gulf South Index

GULF SOUTH INDEX: We are back in the cone of uncertainty

While the summer started off on an optimistic note with COVID-19 cases declining, mask mandates lifting and people setting off…

GULF SOUTH INDEX: Back-to-school: Consumers are shopping early, spending more

Parents are gearing up for students to head back to in-person learning in the coming days and weeks. Some, for…

GULF SOUTH INDEX: Local News: Meeting people where they are

Fair and accurate dissemination of information is a hot button issue. Who people trust to deliver this information is an…

GULF SOUTH INDEX: On the road again

We have reached a turning point when it comes to consumers venturing back out into the world. A renewed demand…

2021 GULF SOUTH INDEX REPORT: New data shows being local more important than ever

The Gulf South is emerging from the COVID-19 pandemic in better shape than some other parts of the country. People…

GULF SOUTH INDEX: NEW UPDATE: Businesses key to Gulf South vaccination

As mass vaccination events draw crowds, the Gulf South still has many residents that are not on board with the…

GULF SOUTH INDEX: NEW DATA: People are on the fence about the COVID-19 vaccine

While more people are rolling up their sleeves to receive the COVID-19 vaccine, some Americans are still deciding if they…

GULF SOUTH INDEX: Who We Allow into our Information Circle of Trust

Today, everything and everyone has become a news source and consumers are yearning for a return to factual, reliable news…

GULF SOUTH INDEX: Getting Back in the Game

Leisure activities came to a standstill at the onset of the COVID-19 pandemic and brands are going to great lengths…

We’re Trying Something New

As we continue to adapt to life during a pandemic, consumers are forming new habits as attitudes, values and behaviors…