Samantha Jarman

Senior Counselor - Baton Rouge

Where did you grow up and what was it like?

I grew up Baton Rouge, Louisiana in a 100-year-old neighborhood, College Town next door to the LSU campus and less than a mile from Tiger Stadium. Baton Rouge is a city with a distinct blend of history and modernism. Living near LSU exposed me to diverse perspectives and a strong sense of community. Growing up in this environment had a lasting impact on me. I developed a deep appreciation for the cultural richness of my surroundings, and the warmth of the people in Baton Rouge has shaped the way I approach relationships and community.

Who has been a big influence in your career?

One of the most significant influences on my career has been my father, founder of a prominent and successful Louisiana governmental relations firm. Seeing his passion for building meaningful relationships and navigating the complexities of governmental affairs had a profound impact on me. He not only provided me with valuable insights into the field but also instilled in me the importance of integrity, professionalism, and the ability to adapt to the ever-evolving landscape of public relations.

What’s your favorite sports team?

It is a bit of a split loyalty for me. I’m a born and raised Baton Rouge local, so you’d expect me to bleed purple and gold for LSU. However, I attended the University of Alabama, and there’s just something about loyalty to your alma mater (and growing number of National Championship titles) that keeps me cheering for the tide. I’ll always have love for the tigers given my Baton Rouge roots, but I can’t deny the excitement and pride that comes with supporting Alabama football. Roll Tide!

What got you into this business?

My professional journey has been shaped by a combination of my upbringing and experiences. My father, deeply involved in governmental relations and issues management in Louisiana, served as a powerful inspiration. I spent my summers in high school working at the Louisiana State Capital during session.

In college I went on to study Public Relations and Political Science at the University of Alabama. I had the opportunity in college to serve as the press intern for United States Senator from Louisiana, Mary Landrieu in Washington, DC. After graduating college, I spent several years in Atlanta, Georgia then Birmingham, Alabama gaining experience in public relations and marketing in many different sectors.

The combination of my upbringing, educational background, and experiences has shaped my career and fueled my passion for public relations.


University of Alabama, Bachelor of Communication & Information Sciences in Public Relations and Political Science