Boomers and Millennials in the Gulf South are changing course on their outlooks as the summer months wind down and we approach the end of the year. While there are apparent similarities across both generations, in other areas, the two groups are quite different.
In July, half of consumers surveyed believed that things were getting a lot worse – today that number has almost been cut in half. In fact, consumers actually believe that things are getting a little better.
The Gulf South is a truly distinctive part of our country. Even within this region, different clusters of consumers exist and each of these clusters have opinions and views that shape how they make decisions. Take a look at where our clusters of Gulf South residents stand today.
Latest Gulf South Index measures citizen decision-making about what to buy and where to go.
Since the beginning of the pandemic, the public’s view of many industries has improved, especially for those businesses that contribute to the necessities of daily life.
We are tracking and analyzing changes throughout the region as people in the Gulf South shift movements considerably due to the COVID-19 pandemic.
The Gulf South Index – a cooperative project by The Ehrhardt Group and Causeway Solutions – shares the latest opinions and trends of media and consumers in the Gulf South and throughout the nation.
The Gulf South Index – a cooperative project by The Ehrhardt Group and Causeway Solutions – shares the latest opinions and trends of media and consumers in the Gulf South and throughout the nation.
The Gulf South Index – a cooperative project by The Ehrhardt Group and Causeway Solutions – shares the latest opinions and trends of media and consumers in the Gulf South and throughout the nation.
The Gulf South Index – a cooperative project by The Ehrhardt Group and Causeway Solutions – shares the latest opinions and trends of media and consumers in the Gulf South and throughout the nation.
The Gulf South Index – a cooperative project by The Ehrhardt Group and Causeway Solutions – shares the latest opinions and trends of media and consumers in the Gulf South and throughout the nation.
The Gulf South Index – a cooperative project by The Ehrhardt Group and Causeway Solutions – shares the latest opinions and trends of media and consumers in the Gulf South and throughout the nation.
The Gulf South Index – a cooperative project by The Ehrhardt Group and Causeway Solutions – shares the latest opinions and trends of media and consumers in the Gulf South and throughout the nation.
The Gulf South Index – a cooperative project by The Ehrhardt Group and Causeway Solutions – measures how people make decisions about what to buy and where to go so brands can know how to best collect information and make decisions in 2020. At the end of March, residents of the Gulf South remain hopeful that 2020 will be better than 2019, even as they struggle in the same ways as the rest of the U.S. in dealing with COVID-19.