GULF SOUTH INDEX: The Novelty is Gone, But Concern Lingers

October 14, 2020By The Ehrhardt GroupCOVID-19 & Crisis Response, Gulf South Index

As we navigate new phases of our reopening, it is a good time to see where consumers in the Gulf South stand with concern about the COVID-19 pandemic. In this issue, we examine how the health crisis influences decisions on travel, leisure activities and how people are spending their time. In addition, we specifically broke down the information by state to get a further localized picture of how people in the Gulf South are feeling today and about the near future.

GULF SOUTH INDEX: People of the Gulf South Remain Optimistic Despite COVID-19 Pandemic

April 8, 2020By The Ehrhardt GroupClient News, COVID-19 & Crisis Response, Gulf South Index

The Gulf South Index – a cooperative project by The Ehrhardt Group and Causeway Solutions – measures how people make decisions about what to buy and where to go so brands can know how to best collect information and make decisions in 2020. At the end of March, residents of the Gulf South remain hopeful that 2020 will be better than 2019, even as they struggle in the same ways as the rest of the U.S. in dealing with COVID-19.