Gulf South Index Archives - The Ehrhardt Group

GULF SOUTH INDEX: The Novelty is Gone, But Concern Lingers

October 14, 2020By The Ehrhardt GroupCOVID-19 & Crisis Response, Gulf South Index

As we navigate new phases of our reopening, it is a good time to see where consumers in the Gulf South stand with concern about the COVID-19 pandemic. In this issue, we examine how the health crisis influences decisions on travel, leisure activities and how people are spending their time. In addition, we specifically broke down the information by state to get a further localized picture of how people in the Gulf South are feeling today and about the near future.

GULF SOUTH INDEX: Boomers and Millennials are Restless, Surprisingly Alike

September 23, 2020By The Ehrhardt GroupCOVID-19 & Crisis Response, Gulf South Index 1 Comment

Boomers and Millennials in the Gulf South are changing course on their outlooks as the summer months wind down and we approach the end of the year. While there are apparent similarities across both generations, in other areas, the two groups are quite different.

GULF SOUTH INDEX Special Edition: What a Difference a Month Makes!

September 10, 2020By The Ehrhardt GroupCOVID-19 & Crisis Response, Gulf South Index

In July, half of consumers surveyed believed that things were getting a lot worse – today that number has almost been cut in half. In fact, consumers actually believe that things are getting a little better.

GULF SOUTH INDEX: How Consumer Views Have Changed Since the Onset of the Pandemic

September 3, 2020By The Ehrhardt GroupCOVID-19 & Crisis Response, Gulf South Index

The Gulf South is a truly distinctive part of our country. Even within this region, different clusters of consumers exist and each of these clusters have opinions and views that shape how they make decisions. Take a look at where our clusters of Gulf South residents stand today.

GULF SOUTH INDEX: Early Optimism Fades as 2020 Rolls On

August 17, 2020By The Ehrhardt GroupCOVID-19 & Crisis Response, Gulf South Index

Latest Gulf South Index measures citizen decision-making about what to buy and where to go.

GULF SOUTH INDEX: Back to School and Back in the Game, The Return to the Classroom and Sports

August 4, 2020By The Ehrhardt GroupClient News, COVID-19 & Crisis Response, Gulf South Index

Since the beginning of the pandemic, the public’s view of many industries has improved, especially for those businesses that contribute to the necessities of daily life.

GULF SOUTH INDEX: The Beach is Open, But the Office is Closed

July 23, 2020By The Ehrhardt GroupClient News, COVID-19 & Crisis Response, Gulf South Index

We are tracking and analyzing changes throughout the region as people in the Gulf South shift movements considerably due to the COVID-19 pandemic.

GULF SOUTH INDEX: NOW OPEN…Not So Fast

July 9, 2020By The Ehrhardt GroupClient News, COVID-19 & Crisis Response, Gulf South Index

The Gulf South Index – a cooperative project by The Ehrhardt Group and Causeway Solutions – shares the latest opinions and trends of media and consumers in the Gulf South and throughout the nation.

GULF SOUTH INDEX: Vacations Are On…with a Catch

June 25, 2020By The Ehrhardt GroupClient News, COVID-19 & Crisis Response, Gulf South Index

GULF SOUTH INDEX: Consumers Slowly Re-engage as the Economy Reopens

June 10, 2020By The Ehrhardt GroupClient News, COVID-19 & Crisis Response, Gulf South Index

GULF SOUTH INDEX: Consumers Tentatively Phase into Reopening

May 14, 2020By The Ehrhardt GroupClient News, COVID-19 & Crisis Response, Gulf South Index

GULF SOUTH INDEX: Priorities & Attitudes of the Gulf South about a Post-Pandemic Life

April 30, 2020By The Ehrhardt GroupClient News, COVID-19 & Crisis Response, Gulf South Index 1 Comment

GULF SOUTH INDEX: Consumer Loyalties are Shifting and Comfort levels are Weighed Amid COVID-19

April 23, 2020By The Ehrhardt GroupClient News, COVID-19 & Crisis Response, Gulf South Index

GULF SOUTH INDEX: Can We Still Achieve the “American Dream”?

April 17, 2020By The Ehrhardt GroupClient News, COVID-19 & Crisis Response, Gulf South Index

GULF SOUTH INDEX: People of the Gulf South Remain Optimistic Despite COVID-19 Pandemic

April 8, 2020By The Ehrhardt GroupClient News, COVID-19 & Crisis Response, Gulf South Index

The Gulf South Index – a cooperative project by The Ehrhardt Group and Causeway Solutions – measures how people make decisions about what to buy and where to go so brands can know how to best collect information and make decisions in 2020. At the end of March, residents of the Gulf South remain hopeful that 2020 will be better than 2019, even as they struggle in the same ways as the rest of the U.S. in dealing with COVID-19.

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