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Gulf South Index

GULF SOUTH INDEX: “It’s Not Me. It’s You. – The “Everything is Terrible, But I’m Fine.” Social Media Edition

"Everybody gets so much information all day long that they lose their common sense.” – Gertrude Stein The closer people…

GULF SOUTH INDEX: Everything is Terrible, But I’m Fine.

There “is a growing American tendency to be catastrophically gloomy about the direction of this country, even as we’re resiliently…

GULF SOUTH INDEX: The Real Cost of How We Spend Our Time

As screen time rises, Americans are more dependent than ever on our media to keep us company, but this online…

GULF SOUTH INDEX: Back to School – What We’re NOT Buying This Year

As the new school year begins and children around the country anticipate what the year will bring, parents are plagued…

Download the 2022 Gulf South Index Report

The 2022 Gulf South Index report is available now. Click below to download our latest insights. Download the Report

Gulf South Index: Perception, Reality and the Pursuit of Happiness

Real vs. perceived economic pain. When it comes to issues like the economy and crime, the public perception of a…

GULF SOUTH INDEX: Free Samples? Yes! Pay for News? No. – Sneak Peek of 2022 Gulf South Index

We want free stuff. If you’ve ever wondered why a middle-aged gentleman would trip over three 10-year-olds and a nun…

GULF SOUTH INDEX: Our social media habits are changing

Social media continues to transform how we communicate, gather information and connect with others. It’s the place where we get…

GULF SOUTH INDEX: What is your economic pain threshold?

Inflation and supply chain disruptions were key factors weighing on consumer sentiment around economic outlook and overall optimism at the…

GULF SOUTH INDEX: Covid-fatigue, misinformation weighing on consumers in 2022

As 2022 gets underway, we are approaching two years of navigating a global health pandemic. Just when we thought things…

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