Gulf South Index
Louisiana by the numbers...
Current Levels of Concern
42% of those surveyed in Louisiana are still extremely concerned about the COVID-19 pandemic today, the highest percentage in the Gulf South. Just a little more than 25% think the situation is getting a little better.
35% said they would go back to normal right now if they could. While 42% said their life has been impacted a fair amount by the pandemic and 35% said their life was impacted a great deal.
56% of people surveyed feel the health crisis will last for the rest of 2020 or longer and 33% still think the population should be on lockdown to help prevent the spread of the virus.
Travel and Leisure
77% are extremely unlikely to travel to Europe or Asia right now and 63% feel the same way about travel to a big city such as New York or L.A. In line with the rest of the Gulf South, people in Louisiana are much more willing to travel within driving distance, with only 17% saying they were extremely unlikely to do this.
40% are currently extremely unlikely to visit a state or national park.
42% are still extremely unlikely to take in an outdoor concert or event.
People are avoiding getting together socially.
85% are avoiding crowed places and 73% have opted out of social gatherings.
82% have cut back on visits to bars and restaurants - the highest percentage in the Gulf South.
How are we spending our time?
71% are watching more television and 81% are streaming more networks.
More than 80% are spending more time with family.
As for work...
Only 38% said there has been no change to their work situation due to the pandemic - the lowest percentage across the Gulf South.
Thoughts on the economy...
30% of those surveyed feel the economic situation is good or very good today.
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The Gulf South Index is a cooperative project between The Ehrhardt Group, a public relations, marketing, content, issues and crisis firm, and Causeway Solutions, a nationally-recognized research and data analysis company, that are both based in the Gulf South. The Gulf South includes Louisiana, Mississippi, coastal Alabama and the Florida panhandle. As thought leaders in our industry on the forefront of data analysis, we collect and examine this information to better understand the media landscape, consumer behaviors and how business and organizations operate in our region.
Causeway Solutions and The Ehrhardt Group conducted a series of online surveys, each of 1,384 adults with a margin of error of 2.5%. The most recent survey was conducted on September 6-9, 2020.
Where are people out and about in Louisiana?
In East Baton Rouge Parish, the numbers have been holding steady for the last few months and have slowly began to climb since July on traveling to shopping and recreation destinations.
The same trend can be seen in Jefferson Parish.
Orleans Parish has seen the biggest drops in travel for retail and recreation since the onset of the pandemic and numbers have been slow to recover. This is likely due to the enhanced restrictions in this parish. Although, we have seen a recent jump in numbers from the end of September to the beginning of October.
Back to work seems to be the direction people are traveling in St. Tammany Parish as the area has seen a steady climb back to pre-pandemic levels. We only recently see a decline and this could be due to the multiple storm threats to the region.