Since 2010, The Ehrhardt Group has served as the public relations partner for Galatoire’s, the grand dame of New Orleans fine dining restaurants on Bourbon Street. The century old restaurant is famous for its beloved traditions, including its highly publicized celebratory Friday lunches, its jacket-required and no-reservations-accepted first floor dining room and its community contributions such as its annual dog-friendly Mystic Krewe of Barkus Royalty Lunch, where the King and Queen canines feast on Galatoire’s lamb chops during a one-of-a-kind Carnival celebration. Our day-to-day work with the restaurant includes conceptualizing and publicizing these traditions as well as new events, which have been attended and covered each year by scores of local, regional and national media.
Our primary goal in working with Galatoire’s New Orleans is to ensure the restaurant remains top-of-mind among locals and tourists alike, which includes elevating Executive Chef Phillip Lopez’s profile throughout local and national markets. In addition to our local coverage, in a single year we have secured media with national outlets including Garden and Gun, Forbes, The Cooking Channel, Conde Nast Traveler, Delta Sky magazine and The Wall Street Journal, among many others. Recently, we secured 38 media stories in a single month, which equated to a reach of 20 million.
We have experienced countless highlights throughout the years of working on behalf of the restaurant – one included the opening of its sister concept, Galatoire’s “33” Bar & Steak —the perfect setting in the Vieux Carre for sipping hand-crafted cocktails and indulging in the finest cuts of beef—to much fanfare in 2013. In 2019, we took the marketing of “33” to the next level by creating a brand guide, enabling the restaurant to reach the next generation of Galatoire’s regulars. To celebrate the guide and announce the creation of “33’s” Instagram, we hosted an intimate launch party with key media and influencers in attendance. The event resulted in a 547,645 reach and more than 100+ social media mentions.
For more than 114 years, Galatoire’s has been committed to the city of New Orleans and has established supported local causes and cultural programs throughout the community through the Galatoire Foundation – a New Orleans based, non-profit organization. Each year, The Ehrhardt Group assists in hosting the Galatoire Foundation’s annual Mardi Gras and Christmas auctions, which have raised more than $2.2 million for more than 20 local nonprofits since its inception in 2006. For the 2019 – 2020 year, we secured 24 individual media stories highlighting the Foundation’s efforts across print, online and broadcast outlets.
The Ehrhardt Group also provides social media management for both Galatoire’s and “33” on all applicable social media platforms, which includes hundreds of thousands of online followers. Our team also manages all aspects of media buying on behalf of the restaurants, including print, out-of-home and digital media. In 2020, we oversaw the design of new websites for Galatoire’s and Galatoire’s “33” Bar & Steak, creating a seamless, modern brand consistent with the images of the French Quarter mainstays. The Ehrhardt Group is proud to work with the New Orleans institution for more than 10 years and tell the story of its time-honored legacy.