GULF SOUTH INDEX: The Novelty is Gone, But Concern Lingers

As we navigate new phases of our reopening, it is a good time to see where consumers in the Gulf…

GULF SOUTH INDEX: Boomers and Millennials are Restless, Surprisingly Alike

Boomers and Millennials in the Gulf South are changing course on their outlooks as the summer months wind down and…

GULF SOUTH INDEX Special Edition: What a Difference a Month Makes!

Schools are reopening, summer is coming to an end, and in our communities, we are seeing fewer and fewer cases…

GULF SOUTH INDEX: How Consumer Views Have Changed Since the Onset of the Pandemic

The Gulf South is a truly distinctive part of our country. Even within this region, different clusters of consumers exist…

GULF SOUTH INDEX: Early Optimism Fades as 2020 Rolls On

Latest Gulf South Index measures citizen decision-making about what to buy and where to go. The hope about 2020 that…

GULF SOUTH INDEX: Back to School and Back in the Game, The Return to the Classroom and Sports

Since the beginning of the pandemic, the public's view of many industries has improved, especially for those businesses that contribute…

GULF SOUTH INDEX: The Beach is Open, But the Office is Closed

Since the onset of the stay-at-home orders in mid-March, people in the Gulf South have shifted their movements considerably due…

GULF SOUTH INDEX: NOW OPEN…Not So Fast

As the case numbers across the Gulf South and the nation begin to rise, so does a renewed unease over…

GULF SOUTH INDEX: Vacations Are On…with a Catch

As the country continues to reopen, consumers are starting to venture out more. Cabin fever has long set in and…

GULF SOUTH INDEX: Consumers Slowly Re-engage as the Economy Reopens

As the national economy continues to reopen, consumers are changing their behaviors and testing the waters. Memorial Day weekend saw…