As the country continues to reopen, consumers are starting to venture out more. Cabin fever has long set in and now that restrictions are easing, people are anxious to get out and enjoy the world again.
COMFORT LEVELS SLOWLY CONTINUE TO CLIMB
For the eighth week in a row, the number of Americans across the nation going out and socializing in public spaces has increased. A Morning Consult survey conducted June 9-11, revealed that consumers are continually becoming more comfortable with participating in leisure activities, especially going out to eat, taking a vacation and visiting a shopping mall.
VACATIONS ARE ON, WITH A CATCH
While many are eager to get back out into the world again, there are some strings attached. Health safety in general and how destinations have managed COVID-19 are top concerns for travelers, followed by flexibility in cancellation policies and the ability to change bookings without penalties, according to a Post-COVID Travel Trends survey by traveling planning company, Indagare.
Virtual travel has also gained popularity amid the pandemic lockdown as avid travelers have embraced virtual travel series, virtual travel-inspired cooking classes and travel-themed podcasts.
AVID CRUISERS NOT DETERRED BY PANDEMIC
The Gulf South is a cruise vacation destination, with the Port of New Orleans being the sixth largest cruise port in the United States and seeing over 1 million passengers pass through their terminals each year.
Although the major players in the cruise industry announced this week that they will continue their pause in service until mid-September or later, cruise enthusiasts are not deterred. Consumers are still booking cruises for the end of the year and into 2021. Most major cruise lines are reporting that so far, bookings for 2021 are within historical ranges despite the uncertainty surrounding when ships will definitively resume sailings. This may be due in part to the fact that cruise lines are making it easy for customers to book with confidence by offering relaxed cancellation policies, more flexibility to reschedule their bookings and incentives to reschedule canceled cruises instead of opting for refunds.
According to a recent poll on Cruise Critic, a review, news and community forum site.
WHAT WAS ON THE TUBE?
What were people doing while staying home to social distance? Watching television, of course. Consumers spent 142.1 billion minutes streaming TV and movies during the week of May 18, according to Nielsen, up 76% from 80.6 billion during the week in 2019. A new analysis by Morning Consult and The Hollywood Reporter takes a closer look at what consumers were watching — and how it varied by generation.
Comedies and dramas were the most popular overall, with the “NCIS” franchise coming in as the top drama and “The Office” for most popular comedy. “NCIS” was a particular favorite of baby boomers, with 70% in this age group listing the show. “The Office” was a favorite for all generations, although millennials listed it most often.
“Ellen” was also a favorite overall with one-third of daytime viewers polled listing the talk show.
Animated programs were a favorite among Generation Z and according to Nielsen, “Avatar: The Last Airbender” was the most-viewed show on Netflix on mobile the week of May 11, with users spending 1,250.8 million minutes watching it.
Reality TV was the choice for Generation X with 11% reporting that they were tuning in to shows such as “90 Day Fiancé,” “Survivor,” “The Masked Singer” or the now-canceled, “Live PD.”
11% of baby boomers were catching game shows, with 38% naming “Jeopardy!” as what they were watching while quarantined.
LEGO IS THE WORLD’S MOST LOVED BRAND
According to social analytics firm Talkwalker, Lego is the world’s most beloved brand, selling seven sets every second and producing enough bricks for everyone on Earth to have 80 of them. The ranking was determined by the use of phrases like ‘I love it when’ or ‘I would love if’ near the name of the brand in online forums and discussions.
THE GULF SOUTH INDEX
The Gulf South Index is a cooperative project between The Ehrhardt Group, a public relations, content, issues and crisis firm, and Causeway Solutions, a nationally recognized research and data analysis company, that are both based in the Gulf South. When the rest of the country may be zigging, we want to know if the Gulf South will zag and why, sharing that insight with you.
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HOW DID WE FIND THIS STUFF OUT?
We cannot comment on the methodology of the surveys and research we did not conduct, which is why we do our best to link to the source articles or studies that we share here.