Gulf South Index

GULF SOUTH INDEX: NOW OPEN…Not So Fast

As the case numbers across the Gulf South and the nation begin to rise, so does a renewed unease over…

GULF SOUTH INDEX: Vacations Are On…with a Catch

As the country continues to reopen, consumers are starting to venture out more. Cabin fever has long set in and…

GULF SOUTH INDEX: Consumers Slowly Re-engage as the Economy Reopens

As the national economy continues to reopen, consumers are changing their behaviors and testing the waters. Memorial Day weekend saw…

GULF SOUTH INDEX: Consumers Tentatively Phase into Reopening

As the nation and Gulf South enter Phase 1 of community reopening, we examine changing purchasing trends and the attitudes…

GULF SOUTH INDEX: Priorities & Attitudes of the Gulf South about a Post-Pandemic Life

The Gulf South Index (GSI) is more than just a measurement or poll of our region – it’s actual attitudes,…

GULF SOUTH INDEX: Consumer Loyalties are Shifting and Comfort levels are Weighed Amid COVID-19

When asked what activities people would feel most comfortable doing within two weeks of social distancing restrictions being lifted, 57%…

GULF SOUTH INDEX: Can We Still Achieve the “American Dream”?

When asked if the “American Dream” is still achievable today, 60% of Gulf South residents answered yes, 7% higher than…

GULF SOUTH INDEX: People of the Gulf South Remain Optimistic Despite COVID-19 Pandemic

The Gulf South Index measures how people make decisions about what to buy and where to go so brands can…