(From left to right: Jennifer Crockett and Amy Boraks)
The Ehrhardt Group Expands its Team of Storytellers with the Addition of Two News Media Experts
Jennifer Crockett and Amy Boraks bring journalistic expertise to Gulf South team.
NEW ORLEANS – Leading Gulf South public relations firm, The Ehrhardt Group (TEG) announces its hiring of Jennifer Crockett as senior counselor and Amy Boraks as account executive.
As senior counselor, Jennifer Crockett provides clients with expert guidance on messaging strategy and media engagement while counseling account teams in performance as it relates to client service and quality control. Her account portfolio includes clients in the energy, hospitality, and exhibition and meeting industries. As an award-winning journalist, Crockett joins TEG with more than 15 years of experience in print, radio, digital and broadcast media in Louisiana. Prior to joining TEG, she covered breaking news, local stories and sports as a news reporter and anchor at New Orleans’ NBC-TV affiliate, where she earned Murrow, Emmy and Sigma Delta Chi awards for her outstanding individual and team achievements in broadcast journalism. She also held several positions in the Baton Rouge media market including, guest host for the local news/talk radio station, legislative reporter for Louisiana Public Broadcasting, special projects coordinator for the ABC-TV affiliate, and news reporter and anchor for the FOX and NBC television affiliates. Crockett is also an experienced multi-media producer and previously contributed to projects for Louisiana Economic Development’s FastStart Program and non-profits. She earned a B.A. degree in English, writing and culture from Louisiana State University.
As account executive, Amy Boraks helps cultivate media strategies and community outreach projects for companies and organizations across the Gulf South. Boraks’ account portfolio includes clients in the healthcare, sports entertainment, gaming, hospitality and energy industries. Before joining TEG, Boraks spent five years as a television news producer for local stations in New Orleans and Lafayette, where she wrote and developed broadcasts for millions of viewers. She was recognized by the Louisiana Association of Broadcasters in 2022 for her production of multiple breaking news stories and severe weather during one show and awarded the Best Newscast award. She then earned an Emmy Award for her live production of tornado coverage in Arabi, Louisiana. Boraks earned a B.A. degree in broadcast journalism from the University of Louisiana at Lafayette, where she later served as an instructor in undergraduate communication courses. Earlier this year, Boraks was honored as a 2023 Distinguished Alumni for the Archdiocese of New Orleans.
“It is a part of our mission to constantly seek out and cultivate the best talent,” said Marc Ehrhardt, president of The Ehrhardt Group. “Jennifer and Amy’s extensive knowledge and experience in the South Louisiana media markets will bring valuable insight to our team and clients to create impactful, news-worthy stories and help further our media relations strategies and relationships.”
About The Ehrhardt Group
Founded in 1996, The Ehrhardt Group (TEG) is the largest full-service public relations firm in the Gulf South. With office locations in New Orleans and Baton Rouge, TEG represents industry leaders across the Gulf South offering public, media and community relations, marketing, content creation, issues and crisis management, media training and research services. For more information, visit tegpr.com and follow The Ehrhardt Group on LinkedIn, Facebook, Twitter and Instagram @TEGPR.