In March, The New Orleans Theatre Association welcomed Tony® and Grammy® Award-winning Broadway hit Beautiful—The Carole King Musical to the Saenger Theatre for eight-performances as part of the East Jefferson General Hospital Broadway In New Orleans season. In advance of the show’s New Orleans debut, The Ehrhardt Group drafted and executed a comprehensive press plan to raise show awareness and generate ticket sales for its limited engagement. TEG utilized its partnerships with local media outlets to tell the remarkable true story of music legend Carole King’s remarkable rise to stardom through a variety of secured media hits including, The New Orleans Advocate, Where Y’at Magazine, WHERE Magazine, Ambush Magazine, NolaVie, WWL-TV/WUPL-TV, WVUE-TV, among many others. See what The Times-Picayune/ had to say of the production HERE!

Deborah Cox as “Rachel Marron,” with Jaquez Andre Sims, Brendon Chan and Willie Dee


We are currently looking forward to our next Broadway in New Orleans show of the season – THE BODYGUARD, featuring R&B superstar Deborah Cox as “Rachel Marron.” THE BODYGUARD will be performing at the Saenger Theatre April 4  – 9! Visit for more information.

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