This historic endeavor for Walmart yielded 60 graduates trained in sales floor skills leadership, merchandising, operations, and customer service. The newly constructed facility will serve up to 30 stores in the Laurel area and has the capacity to train up to 90 associates per week.  The Ehrhardt Group attended and coordinated event logistics for Mississippi’s very first Academy Grand Opening and graduation in Laurel.

In addition to event coordination, we provided a strategic plan for pitching this momentous event for the client, provided on-site media training for associates and generated local media interest in highlighting associate success stories.

The event was attended by more than 100 members of the community including Laurel City Mayor Johnny Magee, The Laurel Chamber of Commerce, and Walmart regional and market managers. The event highlighted Walmart’s philanthropy in the community with grants totaling more than $18,000 presented to several local community organizations.