TEG client and President & CEO of Galatoire’s New Orleans, Melvin Rodrigue joins other local business professionals in wearing PINK this October in an effort to raise money and awareness for the fight against breast cancer.

Check out the full story online at bizneworleans.com/proud-to-be-pink. Thanks to Kim Singletary and Biz New Orleans for working with TEG to score this awesome feature for a great cause.

Proud to be PINK

Kim SingletaryPhotos by Jeffrey Johnston

New Orleans business professionals are among the top nationally in the American Cancer Society’s Real Men Wear Pink campaign against breast cancer — and they’re just getting started.

Now in its third year nationally, the American Cancer Society’s Real Men Wear Pink campaign encourages men to spend the month of October wearing pink in an effort to raise both money and awareness for the fight against breast cancer.

Last year, the New Orleans campaign raised $190,000, finishing sixth in the nation out of 250 campaigns. This year, 25 rookies and nine All Stars (men who have participated before) are attempting to raise $250,000 for the cause. Hailing from all different industries — including healthcare, real estate and construction, hospitality, finance, law and even auctioneering — these 34 men are determined to use their connections and standing in the community to help eradicate the second leading cause of cancer death in women (next to lung cancer).

Money raised during RMWP is restricted to ACS’s breast cancer initiatives, the largest of which is research. ACS currently funds $64 million in research against the disease on a national level. Locally, ACS funds many programs, including Reach to Recover — which matches breast cancer survivors to newly diagnosed women in order to form a sort of mentorship — and Road to Recovery, which provides volunteer drivers to assist those who need it with free transportation to treatment. Funds also go to support the Patrick F. Taylor Hope Lodge which, since opening on River Road in 2006, has saved patients about $30 million in lodging costs alone.

On the following pages, Biz New Orleans is proud to highlight the efforts of three of this year’s Real Men Wear Pink. Please join us in recognizing and supporting their efforts this year to continue leading the nation in the fight against this horrible disease. To donate to any of the candidates, visit RealMenWearPinkACS.org/NewOrleansLA


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