The Greater New Orleans Sports Foundation’s mission is to attract and manage sporting events that have a positive economic impact on the Greater New Orleans area, and working to guarantee their success. So, it came as no surprise that when the GNOSF received a phenomenal invitation to put in a bid for the NCAA Men’s Final Four 2022. They relied on The Ehrhardt Group’s proven track record of strategic planning and expertise in media relations to share the incredible news.

With little more than a moment’s notice, TEG alongside GNOSF took timely steps to organize a press conference to make the landmark announcement at the Mercedes-Benz Superdome. To ensure successful results, we strategized to encourage attendance and engage the local media’s participation by delivering relevant and up-to-the minute content. Our skilled efforts resulted in impeccable responses – with all local media attending the news conference to cover the report, which made headlines for over 40 stories.