TEG and The Greater New Orleans Sports Foundation worked together to garner attention to one of biggest annual sporting events in New Orleans. The 16th Annual R+L Carriers New Orleans Bowl, between The University of Southern Mississippi and University of Louisiana at Lafayette, was a week-long celebration with fan events all over New Orleans. TEGers worked with news outlets in Hattiesburg, Lafayette and New Orleans to get the word out to fans about the New Orleans Bowl luncheon featuring keynote speaker Steve Gleason, a free concert in Champions Square and the big game. Our hard work resulted in more than 400 million impressions and the fourth highest attended game in New Orleans Bowl history.