Governor Jeff Landry, Mayor LaToya Cantrell, Mrs. Gayle Benson and Host Committee leadership officially kick off hosting effort

NEW ORLEANS – (February 21, 2024) – It’s New Orleans’ time to shine again. In less than a year, Super Bowl LIX will take place in The Crescent City – a significant undertaking for the Host Committee. The New Orleans Saints, the Greater New Orleans Sports Foundation, state and city officials along with leadership of the New Orleans Super Bowl LIX Host Committee joined forces February 21 to start the countdown to the NFL championship game and outline the game plan for the momentous event during a kickoff press conference.

“I want to set the stage not just for the Super Bowl but to help reinforce New Orleans’ and Louisiana’s reputation as the best place to host a major event in the world,” said Governor Jeff Landry. “I am committed to making this the absolute best event possible — and you all know that when we throw a party, it’s going to be a good one.”

New Orleans has a rich history with the Super Bowl, celebrating 55 years of hosting, which supports the Host Committee’s theme — “it’s what we do.” Super Bowl LIX will give The Big Easy the distinguishment of hosting for a record-tying 11th time, with four of those successful events served by the Greater New Orleans Sports Foundation in partnership with the New Orleans Saints.

“For the 11th time, we will come together and show the NFL, hundreds of thousands of visitors, the country and the world why New Orleans is so often chosen to host the Super Bowl,” said New Orleans Saints and Pelicans owner Mrs. Gayle Benson. “We know from experience how to work together as one – in times of trials and times of celebration – why there is no better place to live, work or visit.”

At the kickoff event, elected officials and theSuper Bowl LIX Host Committee recognized its sponsors, including its newest partner, Ochsner Health, as the Official Medical Provider of the Super Bowl Host Committee. Ochsner Health has contributed greatly to Louisiana, specifically the New Orleans area, for decades. Entergy, which serves as the Founding Partner of Super Bowl LIX Host Committee is also supporting the Host Committee’s commitment to a truly historic 11th Super Bowl. It’s what they do.

“Serving as the Founding Partner of the Host Committee supports one of our most important objectives: to create value for our communities by partnering in economic development, social responsibility, philanthropy, volunteerism and advocacy,” said Drew Marsh, Entergy’s chief executive officer and chair of the board. “We’re pleased to champion these efforts for the benefit of the city we call home and for our entire region. We welcome Ochsner Health to the team.”

Entergy Executive Vice President and General Counsel, Marcus Brown, is serving Super Bowl LIX as Host Committee Chair. At today’s kickoff event, Brown introduced the key players who have accepted key leadership positions to set the stage for Super Bowl LIX and make sure everything goes off without a hitch. This includes Saints President Dennis Lauscha and Senior Vice President Ben Hales, along with Sports Foundation Executive Board Members David Sherman and Paul Valteau rounding out the Super Bowl LIX Executive Committee. 

Sports Foundation Executive Committee Member and Vice-Managing Partner at Phelps Dunbar, Kim Boyle, is chairing the committee for a game-changing initiative that was debuted during the kickoff – the Super Bowl LIX Supplier Diversity Program. The Supplier Diversity Program is an incredible opportunity for an array of local and diverse businesses to have the opportunity to get involved with the Super Bowl. The Supplier Diversity Program is committed to supporting minority, woman, disabled, LGBTQ+ and veteran-owned businesses by providing professional development, networking and subcontracting opportunities for those accepted.

“Our executive committee and subcommittee chairs are crucial to ensure we deliver the best possible product for NFL fans, national and international media and locals to enjoy,” said Marcus Brown, Host Committee Chair. Brown, along with the entire Host Committee, has been working for more than a year with the NFL and its incredible hospitality partners – including the State of Louisiana, City of New Orleans, New Orleans and Company, and the New Orleans Tourism and Cultural Fund – to create an exceptional experience for all attendees of Super Bowl LIX.

For the first time ever, the NFL has collaborated with an artist from New Orleans to design the Super Bowl game logo. Mardi Gras Indian Queen Tahj Williams used her expertise and creativity to design the Super Bowl LIX logo in collaboration with the NFL. Williams’ work on the logo intertwines New Orleans’ culture and heritage with one of the biggest sporting events in the world.

“We’re certainly proud of the work of Queen Tahj Williams and we thank the NFL for recognizing our local talent while celebrating the unique culture of our city,” said Mayor LaToya Cantrell. “New Orleans has the right ingredients to make us a record-setting Super Bowl host city, and one of those key ingredients is our people. Simply put, it’s what we do. Already one of the world’s most watched events with over 150 million viewers, Super Bowl LIX is on track to grow that global television audience. As we look ahead to the 20th anniversary of Katrina, the entire city stands united to seize this opportunity to fully display our city’s transformation and our people’s resilience.”

This upcoming year will be especially significant as Caesars Superdome will celebrate its 50th anniversary and complete a $500 million renovation project, being built to host an event as spectacular as Super Bowl LIX. The five-year renovation project will bring in wider concourses, signature bars, updated sideline loges, enhanced suite accommodations, new escalators and elevators, upgraded restrooms and new atrium lobbies.

“Fans and corporate travelers will be greeted next year with the absolute best quality experience they can possibly be offered,” said Jay Cicero, president and CEO of the Greater New Orleans Sports Foundation and Super Bowl LIX Host Committee. “The renovations will show everyone why New Orleans is a leader is hosting major events like the Super Bowl – it’s what we do.”

Businesses wanting to learn more about the Supplier Diversity Program and eligibility requirements for Super Bowl LIX can visit the Super Bowl LIX Host Committee website. Super Bowl LIX will take place on Sunday, Feb. 9, 2025, at Caesars Superdome.

For more information on Super Bowl LIX, visit or follow us on Facebook, Instagram and X at @NOLASuperBowlHC.


Super Bowl LIX Media Contacts:

Ellie Hamblen, Greater New Orleans Sports Foundation, 504-619-6115,

Katie Babin, The Ehrhardt Group, 504-939-4858,

Amy Boraks, The Ehrhardt Group, 985-237-3808,

About the New Orleans Super Bowl LIX Host Committee

The New Orleans Super Bowl LIX Host Committee, led by the New Orleans Saints and the Greater New Orleans Sports Foundation, is responsible for planning, executing, and hosting the City’s record-tying 11th NFL Championship game on February 9, 2025. The Host Committee works in partnership with the National Football League to deliver a successful Super Bowl LIX while driving lasting social and economic impact in the Greater New Orleans area. Learn more about the New Orleans Super LIX Host Committee at  

About The Greater New Orleans Sports Foundation

Organized in August 1988, the Greater New Orleans Sports Foundation (Sports Foundation) is a non-profit 501(c) (4) organization whose mission is to attract and manage sporting events that have a positive economic impact on Louisiana and the Greater New Orleans area. Throughout its 31-year history, the Sports Foundation has hosted and been awarded hundreds of events and turned a $40 million public investment into more than $3 billion in economic impact for the State of Louisiana and the Greater New Orleans area.

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