The Gulf South is emerging from the COVID-19 pandemic in better shape than some other parts of the country. People are resuming some of their regular activities, many students have been back in the classroom for a while now and the overall economic picture is bright, according to new data in the 2021 Gulf South Index Report.

The research reveals how the Gulf South differs from the rest of the country in its attitudes and behaviors. The key now is to take advantage of these differences to create opportunities for businesses and organizations in our region.

People nationwide and in the Gulf South trust the information they receive from local sources, in particular the local business community and individual employers, above anyone else. This mindset offers a great chance for businesses to forge greater bonds within the communities they serve by building upon the trust consumers have in them.

Pent-up demand for many of the things that make the Gulf South distinct – tourism, entertainment and outdoor activities – is evident. People are heading back to bars and restaurants and planning road trips to our Gulf Coast beaches. This behavior is fueling a sense of optimism and a belief that a return to normalcy is on the horizon.

Read all our latest findings in the full 2021 Gulf South Index Report.

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The Gulf South Index is a cooperative project between The Ehrhardt Group, a public relations, content, issues and crisis firm, and Causeway Solutions, a nationally recognized research and data analysis company, that are both based in the Gulf South.

The Index delves into hundreds of thousands of data points to paint a better picture of how the millions of people living in Louisiana, Mississippi, Alabama and the Florida panhandle are going about their lives. We want to find out more about how we make decisions, from what we are buying and how we are getting our news to where we plan to travel.

Causeway Solutions and The Ehrhardt Group conducted a series of online surveys, each of 1,443-1,500 adults with a margin of error of 2.5%.  Surveys were conducted on February 25, 2021 and March 16, 2021.

We cannot comment on the methodology of the surveys and research we did not conduct, which is why we do our best to link to the source articles or studies that we share here.

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