The Ehrhardt Groups Earns Top Honors at the Press Club of New Orleans’ 62nd Annual Excellence in Journalism Awards
At the Ehrhardt Group, we come to work each day with the sole purpose of creating, maintaining, enhancing and protecting our clients’ reputation and points of view, as if they were our own. We achieve this by offering our clients our best ideas and our time and producing compelling results that move people to act. These awards are a testament to the structure, planning and creativity we implement consistently to exceed our client’s goals.
Public Relations – Overall Campaign, Second Place
In 2019, The Ehrhardt Group helped the Grow Louisiana Coalition (GLAC) develop and launch its Change of Scenery campaign to help the oil and gas industry bring a critical issue to the forefront of legislative and political decision-making – misguided lawsuits against the industry and Louisiana’s corrupt legal system. In an effort to educate citizens and initiate calls for change around Louisiana’s lawsuit culture, promoting a “change of scenery” from excessive trial lawyer billboards on our roadways and commercial breaks directed focus on the need for tort reform in Louisiana. The campaign successfully amplified conversations around Louisiana’s legal climate and lawsuits against the industry for business and industry advocacy groups, and more importantly, among elected officials and candidates of the 2019 elections.
Public Relations – Social Media, Second Place
The Ehrhardt Group worked on a months-long campaign to attract the next generation of Galatoire’s regulars to Galatoire’s “33” Bar & Steak through the launch of an Instagram account, a brand guide, creative ad buys with clever messaging and an intimate influencer dinner that unveiled a menu with brand new delectable fare. Galatoire’s “33” Bar & Steak reached more than 500,000 individuals on Instagram the night of the Instagram launch/influencer dinner and was mentioned in over 50 different Instagram stories. The rebrand also secured press coverage that lasted several months due to the relationships created and nurtured at the dinner.
Public Relations – Special Events, Second Place
Over the past five years, The Ehrhardt Group has worked with the Grow Louisiana Coalition (GLAC) to help grow “Industry Day,” which hosted more than 1,000 energy supporters at the spring 2019 event. Since GLAC’s major goal for 2019 was to put each gubernatorial candidate on the record for their stance on energy issues, we advised the client to use “Industry Day” as the initial campaign platform and brought all three major gubernatorial candidates on one stage for the first time and gave each the opportunity to express their stance on the best path forward for industry and Louisiana. With a long-term, extensive outreach campaign, our team helped to ensure that small businesses across the state, not just those located in Baton Rouge, knew about the event and were able to attend, as well as energy employees and supporters, elected officials, potential voters and local school children, who had the opportunity to partake in STEM activities and learn about future careers in the industry.
Public Relations – Special Events, Third Place
The Roosevelt New Orleans, A Waldorf Astoria Hotel, wanted to give exposure to local, rising chefs while also further endearing the property and its many amenities to the local community, especially the growing residential neighborhoods in the surrounding area. Our team created the hotel’s “Chef Pop Up Series” where local chefs were invited to the hotel’s rooftop pool deck for a spring and fall series to highlight their offerings to the community. Participating chefs from Taceaux Loceaux, Diva Dawg, Lahpet, Aperol, Alma and culinary traditionalist Chef Adolfo Garcia, Jr. all created specialty menus during the series. On Facebook alone, the events drew interest from 4,000 attendees with nearly 300 RSVPs. Most notably, New Orleans native Chef Adolfo Garcia, Jr. who participated in the Fall 2019 pop-up recently became the Chef de Cuisine at Goodman’s Bar in Bergdorf Goodman in New York City.