TEG Earns numerous awards for outstanding public relations performance in 2018 – 2019
Our talented group of professionals at The Ehrhardt Group (TEG) understand how the people of the Gulf South make decisions and take action. We approach each project by creating, maintaining, enhancing and protecting our clients’ reputation and point of view, as if they were our own. The awards we earned during the last year are a testament to the hard work and creative, insightful and innovative strategies we execute consistently to meet and exceed our client’s goals.
Press Club of New Orleans – PR Overall Campaign, First Place
Public Relations Society of America – New Orleans – Brief Special Events/Observances (Corporate/Government), Award of Merit
This campaign focused on increasing ticket sales for WrestleMania XXXIV by implementing strategic media relations, community outreach and event partnerships to maximize public awareness. The campaign helped the event become a monumental success, breaking the Mercedes-Benz Superdome’s record for highest grossing event to date, yielding $14.1 million in publicity value and generating an economic impact of $175 million for the city of New Orleans.
TEG executed an effective public affairs campaign to engage the media and educate voters on the advantages of passing a new tax millage on the ballot. TEG utilized community outreach, social media and endorsements from local newspapers. The millage received a 60 percent positive endorsement and will generate $4.75 million annually for the next 10 years to improve hurricane protection.
The Ehrhardt Group made significant gains in educating local communities about the importance of the chemical industry in our state and the role of the Industrial Tax Exemption Program (ITEP) in bringing new investments to our parishes through the production of the video. By using strategic messaging to discredit industry opposition and distributing to various media channels, TEG was able to provide valuable tools for industry workers and supporters to advocate for one of our state’s most important industries.
Press Club of New Orleans – PR Overall Campaign, Third Place
Southern Public Relations Federation – Community Relations & Public Service, Award of Merit
Public Relations Society of America – New Orleans – Public Affairs, Award of Merit
TEG executed a thorough communications plan to educate the news media and local community on the positive impacts of the unification of the Orleans Parish Public School system through key message development, local and national media engagement and local community outreach efforts.
Through the development of the Grow Louisiana Coalition (GLAC) economic report, TEG was able to educate industry supporters, as well as the general public, about the impact of the oil and natural gas industry in Louisiana by providing updated data and resources to reinforce GLAC’s message. TEG expanded awareness by adding new supporters through the GLAC social media channels and sign-up mechanisms, such as website logins and in-person registrations.
TEG was recognized by the Louisiana Chemical Association for our communication efforts in educating local communities and the target audiences about the importance of the chemical industry in Louisiana and emphasizing its role as one of the major economic drivers in the state.
TEG created and implemented a creative and effective public relations plan to engage the news media and community via traditional and non-traditional tactics to generate awareness, educate and inspire audiences to see this new production at its New Orleans debut.
TEG worked with the Tunica-Biloxi Tribe of Louisiana and one of its key tribal members to develop, pitch and secure a feature story with Country Roads magazine on the process of revitalizing the Tunica language after being dormant for 60 years. In addition, TEG worked to highlight the Tribe’s efforts in place now to not only teach the language, but keep it alive for generations to come as part of the magazine’s feature.
The Ehrhardt Group put an original idea into action to commemorate the Roosevelt Hotel New Orleans’ 125th anniversary. TEG then developed a press release announcing the hotel’s “Historical Giveback Contest” – a contest in which the public would have the chance to win a $15,000 stay by returning items they had taken from the hotel in the past. Following a strategic media distribution, the contest announcement was covered by numerous notable outlets including The Today Show, Travel & Leisure, PopSugar and The New Zealand Herald. TEG also secured a feature news story by Condé Nast Traveler, promoting the Roosevelt Hotel’s contest.
TEG has been an integral partner to the Grow Louisiana Coalition since its inception, and helped launch the first energy industry day at the Capitol in Baton Rouge, known as “Oil & Natural Gas Industry Day.” Over the past five years, TEG has worked with the organization to help grow “Industry Day,” which hosted more than 1,000 energy supporters at the May 2019 event. TEG also worked to bring together the major gubernatorial candidates on one stage for the first time and gave each a platform to express their stance on the best path forward for industry and Louisiana.
The Ehrhardt Group has worked with Wizard World Comic Con to connect pop culture, entertainment, gaming, art and more with fans from across the region for more than five years. For the January 2019 event, TEG’s scope of services included, pitching and securing pre-event and on-site media opportunities, and key message development – both of which highlighted this year’s most anticipated special guests and celebrities, Jason Momoa from ‘Aquaman,’ Mike Colter from Marvel’s ‘Luke Cage’ and Richard Rankin from ‘Outlander.’ The Ehrhardt Group also executed grassroots outreach, managed media planning efforts and served as the on-site contact to check-in and escort media around the convention during the three-day event. In total, TEG secured a total of 217 media hits for the 2019 engagement of Wizard World Comic Con New Orleans which resulted in 19,244,000 views/impressions.
The Ehrhardt Group’s goal for this campaign was to educate the news media, residents, businesses and local officials in the area that passing the millage was in the best interest of the district to ensure New Orleans City Park maintains its legacy and has the appropriate resources needed to protect and enhance its features for generations to come. TEG’s efforts during the campaign proved to be successful – Orleans Parish voters approved the reallocation of existing millages among NORDC, Parks and Parkway, the Audubon Nature Institute and New Orleans City Park.
While the premise of the Roosevelt Hotel’s annual “Stormin’ of the Sazerac” tradition stays the same from year-to-year, The Ehrhardt Group was charged with creating and implementing new features that guests could look forward to, in addition to highlighting the hotel 125th anniversary for the 2018 event. TEG created a campaign that included strategic news media relations, new partnerships, social engagement and honoring WDSU-TV’s Margaret Orr as the 2018 “Reigning Spirit of the Sazerac.” The overall campaign resulted in record ticket sales for the event – the most to date – and 24 media hits which garnered over 11,605,463 impressions totaling over $120,000 in ad value and over $301,000 in publicity value.